SOLLY BABY - Wraps, Carriers, Onesies, Women's Loungewear + More!

I may not be a Mom yet......I'm still on the fence for a few reasons...but I'm an Auntie to three amazing kiddos, I've been a nanny, worked at a daycare & I have many dear parent friends that provide me with endless feedback about their favorite & not so favorite items. My friends know that I'm endlessly inquisitive & love to research so even when I'm gift giving, I always want the best.

When I research brands that I would like to collaborate with, it is the same thing. I want to collaborate with the best but more importantly above that brands & people that I respect and want to be associated with as well.

Elle Rowley originally from Texas, now lives on a 3 acre farm in Bonsall, California with her husband and partner, Jared, and their four little ones. Explaining how Solly came about...Elle says in her bio:

"I never thought I would be a CEO. I barely graduated high school and I couldn't have dreamt this whole thing up if I'd tried, but there's nowhere I'd rather be than right here, making wraps that literally bring families together, comfortably, confidently, and happily...."

"I had a tough transition into motherhood so I also love supporting mothers in any way I can through that first year."

Elle loved wearing her first baby (who had lots of colic and reflux) but Elle always ended each wearing with a headache and a backache so she was determined to make something better for her second.

Elle started Solly Baby with a pregnant belly and a $50 Craigslist serger back in 2010. She made one simple wrap for herself & a friend and, after having her son, Solomon (Solly for short), they both quickly fell in love with the experience.

Looking down at him that first time in the wrap and holding her toddler's hand for our first outing, Elle knew this was something she had to share with other parents. Elle got to work while her babies slept, experimenting with fabrics & sewing on her serger, tweaking the design until it was perfectly functional, beautiful, & reflected her personal style and aesthetic.

After lots of late nights, early mornings & caffeinated beverages, Elle's first batch of wraps were made. She started selling at pop-up shops & on her own Etsy shop. It went pretty poorly that first year but Elle knew failure & success lived in the same neighborhood so she kept at it. Three years in, everything changed. Social media took off and so did Solly Baby!

Elle and her husband moved out of her in-laws' house & almost a decade and two more babies later, Solly Baby is a global brand. Solly Baby was named “Best Wrap” by New York Time's Wirecutter Magazine, it was selected as the top gift pick for parents by Vogue & has been featured in Parents magazine, Martha Stewart & the Today show.

Solly Baby wraps have been worn by some of Hollywood's most beloved mamas including Anne Hathaway, Pink, Ayesha Curry, Olivia Wilde & Serena Williams.